U.S. Economy: Consumer Prices Fall, Raising Deflation Danger

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By Bob Willis and Timothy R. Homan
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  ~, P1 N4 t5 O8 c, y8 hNov. 19 (Bloomberg) -- The cost of living in the U.S. fell by the most on record and construction began on the fewest homes ever last month, evidence the economy is in the worst recession in at least a quarter century.

The consumer price index plunged 1 percent last month, the most since records began in 1947, the Labor Department said in Washington. Commerce Department figures showed housing starts tumbled to an annual rate of 791,000, indicating the industry’s contraction may extend into a fourth year.
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Today’s CPI report signals deflation, or a prolonged price slide, may become another hazard facing Federal Reserve Chairman Ben S. Bernanke and President-elect Barack Obama. Deflation could worsen the economic downturn by making debts harder to pay off and countering the impact of Fed interest-rate cuts.

& B, `' o4 b- l' p1 T. f: Z“The economy’s really just in horrific shape,” said Joseph LaVorgna, chief U.S. economist at Deutsche Bank Securities in New York. Fed officials will “take rates as low as they have to” to avoid “a deflation-type scenario, which now all of a sudden is very possible.”
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8 o0 E! a4 r5 L: rLaVorgna predicts the Fed will cut its main rate to 0.5 percent from its current 1 percent when it meets on Dec. 16.

Fed Vice Chairman Donald Kohn said today that while the risk of deflation is “still small,” policy makers must be “aggressive” in fighting the danger. The economy “is declining right now” and will record a couple of quarters of contraction, he said in answering questions after a speech in Washington.

( F7 C( C( v  U; U& c$ {Treasuries, Stocks
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' c9 N8 G' u! o9 oTreasuries advanced, and stocks fell. Yields on benchmark 10-year notes fell to 3.44 percent at 11:06 a.m. in New York, from 3.52 percent late yesterday. The Standard & Poor’s 500 Stock Index was down 2 percent at 841.64.
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Prices dropped last month as fuel costs plummeted and retailers used discounts for cars and clothing to entice consumers hobbled by job losses and sinking home values.
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8 j0 I& y, ^- {Target Corp. is among retailers cutting prices in an effort to lure away cash-strapped holiday shoppers from Wal-Mart Stores Inc., the discount retailer that last week reported a gain in third-quarter profit.

" t; Z% |9 ?+ o' V$ N4 o" ~Excluding food and energy, so-called core prices unexpectedly fell for the first time since 1982.
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) Q1 _: P( {9 W8 T“We are moving into an environment where prices are falling across the board,” David Resler, chief economist at Nomura Securities International Inc. in New York, said in an interview with Bloomberg Television. “That is going to continue. Deflation is spreading across the economy.”

More Than Forecast
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6 w$ o' T, ?2 {  j( a, [, v3 |Consumer prices were projected to fall 0.8 percent, according to the median forecast of 77 economists in a Bloomberg News survey. Estimates ranged from a decline of 1.2 percent to a gain of 0.4 percent. Costs excluding food and energy were forecast to rise 0.1 percent, the survey showed.

. s/ W7 G6 [/ I* {9 ]3 aPrices increased 3.7 percent in the 12 months to October, the smallest year-over-year gain since October 2007. They were forecast to climb 4 percent from a year earlier, according to the survey median.
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% t5 a9 v- ~2 d5 o$ b' x  EThe core rate increased 2.2 percent from October 2007, after a 2.5 percent year-over-year increase the prior month.

A slump in building permits signaling residential construction is likely to keep falling in the next couple of months. Permits dropped 12 percent to a 708,000 pace, the lowest since at least 1960, the report from Commerce showed.

Builders, already mired in a three-year housing slump, are finding it hard to attract buyers as property values drop and banks tighten lending standards.

3 N) L. Y8 c, s1 P6 Q& D+ w; BConstruction Estimates
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, S4 T- j) ~7 t2 z2 q0 aStarts were projected to fall to a 780,000 annual pace from a previously estimated 817,000 in September, according to the median forecast of 75 economists polled by Bloomberg News. Estimates ranged from 700,000 to 870,000.
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Compared with October 2007, work began on 38 percent fewer homes.

The drop in core consumer prices reflected declines in the cost of clothing, automobiles, air fares and hotel rates. New- vehicle prices fell 0.5 percent and clothing costs dropped 1 percent. The price of airfares plunged 4.8 percent, the most since June 1999.
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One benefit of falling prices can be seen in its effect on incomes. Today’s figures also showed wages increased 1.4 percent after adjusting for inflation, following no change in September. They were still down 0.9 percent over the last 12 months. The decline in purchasing power is contributing to the slowdown in consumer spending.

0 l& X# t9 l% i; ^8 \' R) bRetail sales fell 2.8 percent last month, the most on record, Commerce Department figures showed last week. Mounting job losses and record foreclosures are causing American consumers, who account for more than two-thirds of the economy, to retrench.
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Wal-Mart Discounts
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Wal-Mart, the world’s largest retailer, said yesterday it planned to reduce U.S. prices on Thanksgiving food and Christmas merchandise to lure customers during the holidays.

Target, the second-largest U.S. discounter, said this week it plans to add grocery items and offer “sharper” discounts to draw shoppers who are shunning jewelry, clothing and home goods, which account for more than 40 percent of its revenue.
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" h' H* ]5 }; d, o& s) R“Right now, the consumer is very hesitant,” Chief Executive Officer Gregg Steinhafel said during the company’s Nov. 17 earnings call. “They’re very stressed.”
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Obama and House Democrats are planning to spend as much as half a trillion dollars to stimulate the world’s biggest economy and U.K. Prime Minister Gordon Brown pressed other leaders of the Group of 20 nations to follow that effort last weekend.

Zhujiaolian

Rapala

不是真正意义的通缩，只是美元升值和商品期货贬值后的反应而已。

: K4 |: ^5 s8 ~0 P( y; E如果商品期货稳下来，还在通缩，那么问题就严重了，不过这种情况是不会出现的，因为很多baby boomer都可以提前退休了（如果钱不是存在股市的话），这种情况是政府和资本家不愿意看到的，当然也就不可能实现。

我认为短时间通缩后，估计不到一年的时间，当美元再一次进入贬值周期的时候，会伴随着更疯狂的通货膨胀。